We all have a story to tell.
But the business value of storytelling goes deeper than PR and marketing.
Narrative is fundamental to how we experience and understand the world—how we find meaning in the past, take action in the present, and envision the future with greater purpose.
Get your story straight.
We help brands, organizations, and thought leaders tell truer stories about what matters most to them.
Are you a brand struggling to stand out and connect with customers? An organization striving to unite your team behind a clear strategy? A leader looking to inspire with your visionary ideas?
To communicate a clear and compelling message, you need to get your story straight.
Find clarity through narrative.
We partner with brands, organizations, and thought leaders to establish their FOUNDATIONAL NARRATIVE—the core story that captures who they are, what they believe in, why and how they do what they do, where they’ve been, where they’re going…and why others should want to come along.
This Foundational Narrative is your point of origin, source of truth, and roadmap to enduring clarity. It’s also your springboard for a purposeful marketing and thought leadership strategy.
Partner with a reporter.
Telling your own story is hard. You’re too close to it. You need the distance and perspective of someone who can pose questions and push back. Someone who can take it all apart and put it all back together. Someone who can pull you out of the weeds and put you on a path to clarity. Someone who isn’t you.
As a writer and editor with two decades of experience in journalism, communications, marketing, and brand storytelling, I know how to find stories hiding in plain sight.
“Telling the story of LAFCO and communicating the values that drive our organization were always a difficult task for us. We hired Joel to help us, and I must say he did an incredible job. Upon completing extensive interviews of employees, clients, colleagues, and friends, Joel produced a comprehensive and beautifully written story, gently weaving all of the details of our 30-year history in a way that clearly defined and communicated the values that drive both our business and me personally as its founder. We now use this history as required reading for all of our employees so that they can fully immerse themselves in the culture that drives our business.”
—JON BRESLER, FOUNDER, LAFCO
