What do you stand for?
What drives you to do what you do?
What guides you in making difficult decisions?
Where are you going next?
The answers matter to the people who are considering buying your products, engaging your services, joining your team, supporting your cause, and following your lead.
If you don’t know the answers, we can help.
Drawing on two decades of experience in journalism, communications, marketing, and brand storytelling, we work with leaders and teams that need to clarify and communicate their vision, value, and purpose.
Through a process that combines journalistic reporting, market research, brand positioning, and thought partnership, we help you and your organization to get your story straight.
Schedule a complimentary consultation.
Foundational Narrative
The product of an in-depth reporting and discovery process, the Foundational Narrative is a strategic profile of your organization.
Part origin story, part manifesto, the Foundational Narrative not only provides an invaluable internal document of where you’ve been, where you are now, and where you hope to go—it also contains all the critical elements for communications, marketing, and recruitment:
Key messages for marketing copy
Topics and themes for thought leadership and content development
Storylines for media and marketing decks
Examples of culture, values, and principles in practice
Immediately actionable, the Foundational Narrative is accompanied by a content strategy overview and outline of recommendations for translating its elements into marketing, media, and recruitment campaigns.
“Our Foundational Narrative is invaluable. As a new Executive Director, it would have taken me years to learn the stories and experiences that Joel assembled so proficiently in months. This, in turn, provided our organization with a strong scaffolding for the creation of a 3-5 year strategic plan for our future.”
Messaging & Marketing Content
With your Foundational Narrative and content strategy in place, I partner with you to bring your core story to life with compelling and cohesive messaging and marketing, including:
Brand taglines
Website copy
Social media marketing
Product names
Packaging copy
Sales, pitch decks & marketing materials
Whitepapers & lead-gen content
Videos, podcasts & content marketing
Culture-Building Communications
As the cornerstone document for your organization, your Foundational Narrative is your bible, playbook, and primary source material for meaningful and unifying internal communications. I help you deploy this messaging through:
Manifestos & mission statements
Core values & company pillars
Culture-oriented recruitment content
Thought Leadership & Writing Partnership
A writing partner/coach or ghostwriter, I work with you to build on the priorities identified in your Foundational Narrative through thought leadership developed for:
Company blogs & newsletters
Essays & editorials
Keynote speeches & presentations
Media talking points
Books
