Center for Cybersecurity
Policy and Law
The Center for Cybersecurity Policy and Law is an independent organization dedicated to enhancing cybersecurity worldwide by providing government, private industry, and civil society with practices and policies to better manage security threats.
Established in 2017 as a 501(c)(6) nonprofit founded by a group of cybersecurity policy leaders, the Center provides an organizational umbrella for several multi-stakeholder initiatives and coalitions, each focused on different challenges within the broader cybersecurity landscape, from identity verification to hardware vulnerability.
In 2021, the Center brought Epigraph in to help create a singular brand that could stand apart from other coalitions and associations devoted to cybersecurity—including the more distinctly branded initiatives within its own organization.
Through a process of reporting that included interviews with eight members of the leadership and board, Epigraph produced a foundational narrative that clarified the Center’s genuinely unique ethos, expertise, and capabilities with respect to cybersecurity policy.
An accompanying content strategy outline established the Center’s three brand pillars, delineated the key messages and narratives within each, and provided recommendations for ways to incorporate those messages into content marketing and thought leadership going forward.
“When we came to Epigraph, the Center’s brand was known primarily in relation to the various projects it comprised and did not have its own distinct identity.